Saturday, July 19, 2008
Im being unfair, insensitive and cruel. And Im sorry for that
Wednesday, July 16, 2008
my analysis on the national book company
The National Book Company founded by Delia de los Reyes is a book publishing company that specializes in collegiate textbooks. Due to her expertise and effective marketing promotion, her company grew from making P/ 10,000.00 during her first year to P/ 10,000,000.00 in its fifth year in existence.
The company excels in marketing its products. In fact, the company grew by 1000% in a five year period. However, internal conflict between old and new employees threaten to undermine said success.
The conflicting and unharmonious state between the old and new employees is a great threat to the company. It would hinder the productivity of the latter due to the lack of oneness of the company employees. Quality of work will be low and quotas would not be met. Due to this, other competitors who are more organized and harmonious would have more time to spend satisfying the needs of its clients.
The partners of Ms. De los Reyes are also having a hard time convincing her to explore the possibility of clear cut policies and programs to guide decision making.
With many problems confronting the company, it should be sooner than later that said problems would cripple the company’s operation and thus makes profit plunge.
The company should be dynamic and policy compliant. Big companies implement strict polices. Integrate what is best for the company. The most effective way to do this is to merge the best practices of the past with the futuristic and efficient ways of the future and apply it to the present.
Example for this is Shoemart or SM. Mr. Henry Sy started humbly with a small shoe store in 1948 in Cariedo. Now, SM has become one of the biggest companies in the country. Owning the biggest mall in Asia and having more than 20 branches, and billions of revenues, did not come easy for the Tycoon. He has to make some adjustments. He has to adapt to new business strategies, concepts and give in to the latest ways and means of making his venture more efficient, service oriented that indeed cater to the needs of the general public. He has to change to new methods and meet the challenge of the present scenario.
The National Book Company, if willing to be as successful as Mr. Sy must follow his tight path to success. The company must undergo serious policy integration and impose rules on decision making. Incorporate the values of discipline, goal oriented, perseverance, and good inter personal relationships would be a stepping stone to greater success.